Blog - Business / Non-profit

As president of the Institute for Crisis Management in the USA – a recognised leader in crisis communication, research and training – Deborah has trained executives across the globe to prevent, effectively respond to, and mitigate crises. With more than 35 years’ experience in public and private companies and non-profit organisations across various industries, she has authored several works including “Building a Crisis Early Warning System by Empowering Employees to Speak Up,” and “15 Tips for More Effective Employee Communications in a Crisis.”

Tim is an internal investigations specialist with a specific focus on the education sector. Prior to becoming a consultant, Tim spent almost 12 years with the New Zealand Police, moving up the ranks to become Detective Sergeant. Before the badge, Tim was a school teacher with a Bachelor of Arts, Post-Graduate Diploma in Secondary Teaching and Post-Graduate Certificate in International Security. Tim works with a growing number of schools in Australia and abroad, educating on best practice and consulting as an external independent investigator.

Cavill Stone is director of clients, people and culture at PR agency MediaCast, which specialises in radio and broadcast communications. With more than ten years’ experience in PR, communications and marketing, Cavill has assisted companies and non-profit organisations to elevate their profile, build their brand and ensure their messages are heard by their potential audiences – all using the power of radio.

Petra is the founder of personal branding agency impaCCCt which helps transform high-potential and high-growth startups into thriving, market-leading businesses through bespoke personal branding strategies. She has been featured in publications including Forbes, news.com.au, Marie Claire, hashtagHR and the Business Women Media. Petra has also spoken at leading conferences including Disrupt HR, HackingHR, LearnX, Australian HR Summit and genYou events.

Julie Mason is a renowned LinkedIn Sales Strategist with over 30 years of experience in traditional and digital sales. Featured on the cover of Social Media Success Magazine Australia and the LinkedIn tutor for the University of Sydney, University of Queensland, Griffith University and Recruiter.com, Julie is celebrated for her innovative, results-driven approach. She specializes in empowering small business owners to leverage LinkedIn effectively, transforming their profiles into powerful sales tools that position them as authorities in their industries. Through proven strategies, Julie guides her clients in crafting compelling content, expanding their networks, and generating high-quality leads with ease and elegance.

Libby is the head of client services at OnTalent, a boutique talent advisory firm. She is an MBA graduate of the University of Queensland, a qualified Gallup Global Strengths Coach and certified MBTI Practitioner. Her expertise is in developing people success strategies aligned to commercial performance. Libby has worked with higher education institutions in the areas of MBA and executive education including many of Australia’s leading universities, Harvard, Foster School of Business (Seattle), and the University of Illinois.

Head of content for My PR Partner and lead strategist for CRC Public Relations, Lyall is a former journalist who wrote for some of Australia’s leading newspapers before embarking on a 25-year public relations career that has seen him work with clients and media on every continent. He has consulted national and international companies and organisations, governments, executives, politicians, celebrities and sporting figures; coordinated international media conferences; and has spoken at events across the world.

Based in the USA, Melissa is a recognised leading authority on crisis communication, crisis leadership, and brand protection. Best-selling author of Crisis Ready: Building an Invincible Brand in an Uncertain World, and creator of the Crisis Ready® Model which has been globally recognised as having elevated industry best practice, she has worked with governments and some of the world’s best-known organisations helping them to build invincible brands that can withstand even the most devastating of events. She is a regular contributor to leading media outlets across North America. 

Karl is an international award-winning author, a Telstra business award finalist and winner of the My Business Award for best customer experience. As owner of the renowned Xennox Diamonds, a 44-year-old second generation family business, he has achieved a 5-Star Google review ranking after more than 1300 reviews. Since 2020 Karl has been sharing his secrets and helping business owners to craft remarkable client experiences that turn great testimonials into online reviews that drive sales. 

Trevor is a leading PR, content and digital communications strategist, coach, author and speaker who has worked with some of the biggest consultancies in Australia as well as running his own agencies. Publisher of the “PR Warrior” blog and presenter of the “Become Your Own PR Machine” podcast, Trevor was named as one of the ‘heroes of Australian content marketing’ by the Sydney Morning Herald and one of Australia’s ‘Top Business Thinkers’ by Smart Company.

These Terms and Conditions cover subscriptions, automatic renewal of the subscriptions, event registration, products and services purchased from Cheese Wheel Communications Group Pty Ltd t/a My PR Partner and CRC Public Relations (“the Company”) (“we”, “us”, “our”) through www.myprpartner.com (the “Site”) or directly with us (collectively, the ‘Services’). By subscribing to, purchasing or otherwise using our Services, you agree to be bound by the following terms.

Please read these Terms and Conditions carefully. We reserve the right to and may update or revise these Terms and Conditions from time to time. If we elect to update or revise this, the then current licence and standard Terms and Conditions will be the prevailing version. We will post the date on which that revision takes effect at the end of these Terms and Conditions.

By using our Services, you acknowledge and agree to these Terms and Conditions. You are advised to check the website periodically and your continued use of our Services shall be deemed to constitute acceptance of any revised terms.

Your use of the Services is also subject to our ‘Privacy Notice”.

1. We do not warrant, guarantee nor make any representation that:
   • you or your business will achieve results, generate revenue or achieve higher earnings with our training, resources, ideas, information, tools, strategies or public relations services; 
   • the website, or the server that makes the site available on the Internet are free of software viruses;
   • the functions contained in any software or content contained on the website will operate uninterrupted or are error-free; and
   • errors and defects in the website or its contents will be corrected.
2. Our Company, our guests and presenters, and any third-party we may promote do not offer any legal, financial, governance, medical, tax or other professional advice.

1. We are not liable to you for:
   • errors, omissions or the negligence of our guests, presenters and any third-party we may promote;
   • errors or omissions in the website, or linked sites on the Internet;
   • delays to, interruptions of or cessation of the services provided in the website, or linked sites; and
   • defamatory, offensive or illegal conduct of any user of the website.

1. To the full extent permitted by law our liability for any implied warranty or condition is limited, at our choice, to one or more of the following:
   1. if the breach of an implied warranty or condition relates to services:
      • the supply of the services again; or
      • the payment of the cost of having the services supplied again; and
   2. if the breach of an implied warranty or condition relates to goods:

1. 1. • the replacement of the goods or the supply of equivalent goods;
      • the repair of such goods; or
      • the payment of the cost of replacing the goods or acquiring equivalent goods, or having the goods repaired.

1. All subscriptions are annual subscriptions and non-refundable. This includes annual subscriptions where you have elected to pay in monthly instalments. Applicable terms for the cancellation of all annual subscriptions are set out in clauses 11 to 15.
2. Annual subscriptions commence on the first day of your subscription (after any trial period) and end after 12 months from the first day of your subscription. The annual subscription commences after the trial concludes (if a trial is applicable) and does not include the trial period.
3. Subscriptions are for individual use only. You may not share any content from your subscription publicly or with any other third parties, or for any commercial use, without the prior written approval of My PR Partner.
4. It is your responsibility to notify us of any issues with accessing your account. We will use our discretion as to whether any remedial action is required, or if a refund or credit is warranted. 
5. You may transfer your subscription to another person for the duration of your subscription if you no longer want it.
6. You may access your subscription on one device only at any given time. If we determine you are accessing content from more devices than allowed at the same time then we reserve the right to terminate your access. 
7. We may change the resources, training, and services offered as part of your subscription at any time, but will ensure that these are replaced by resources, training and services that are not less in value.

1. Unless otherwise stated, subscriptions will automatically renew at the end of the annual subscription period.
2. You will receive a reminder (in your nominated account email) 15 days and 3 days prior to your subscription being renewed. It is your responsibility to notify us by email to info@myprpartner.com if you wish to change your nominated account email.
3. If you do not wish to renew your subscription you must let us know at least 10 business days prior to the subscription renewal or the subscription will automatically renew as per the above.

1. You can cancel your subscription at any time before 10 business days prior to the end of your annual subscription, however cancellation will be effective from the end of your current annual subscription period regardless of when you notify us of your intention to cancel.
2. We will provide and deliver all agreed resources, training and Services under your subscription until the end of the originally agreed annual subscription period.
3. You will not receive a refund for any unused part of a current subscription.
4. If you cancel and are paying by monthly instalments, any monthly instalments remaining as part of the subscription are required to be paid in accordance with the original agreement. We will provide you with the choice of debiting the remaining balance in full or for the monthly instalments to continue until the end of the agreement.
5. If you wish to cancel your subscription, you must cancel your subscription via your membership portal, or by contacting us through email to info@myprpartner.com. Unsubscribing from an email newsletter linked to your subscription does not constitute cancelling your subscription.

1. “Event” refers to any webinar, online meeting, conference or seminar – online or in-person, presented by the Company.
2. Payment of fees is required upon registration or purchase. We do not guarantee registration at any event until payment has been received.
3. Online events are per single natural person registration and viewing only. They may not be distributed to or viewed by another person or persons nor may they be used for group viewings without written permission by the Company.
4. By submitting an order via the website you agree that you are authorised and able to make payment via the method you have chosen.
5. You will be forwarded a confirmation email when you register. If you do not receive an email confirmation please contact us to ensure your registration has been received. You can contact us by sending an email to info@myprpartner.com.

1. Purchases through the Site or via the Company directly for registrations to attend any event are non-refundable except as required by law.
2. You may nominate a replacement delegate to attend in your place at any time without charge.
3. We intend to run all events in the format that is outlined and advertised, but we reserve the right to change the program without notice including but not limited to the schedule, speakers and presenters, topics covered and content delivered.
4. We reserve the right to cancel or postpone any event if required.
5. If the event is postponed for any reason you will be provided with the option of a new registration for the event at a new date and time, or a full refund, which will be issued within 30 days of the new scheduled date of the event.
6. If the event is cancelled for any reason you will be provided with a full refund, which will be issued within 30 days of the scheduled date of the event.
7. In the event of postponement or cancellation, the Company is not responsible or liable for any travel costs or accommodation costs, other expenditure, damage or loss you may have incurred as a result of our cancellation or postponement.
8. No video recordings or screen grabs may be taken at any online event.
9. By registering for any in-person event you agree that we or our contractors may take and use photographs or video recordings of you taken during the event, and that we may use your name, photograph or video recording of you for promotional and other purposes related to the purposes of and activities of the Company.

1. Some subscription level options include public relations services by CRC Public Relations, including phone and email support, on-call issues and crisis communications support, media training, and other products and services. While some of these options include a set number of maximum hours over a period of time, the timing and allocation of these hours are at our discretion, and dependent on our availability.
2. Some subscription level options include access to special PR consultancy rates from CRC Public Relations for additional public relations support over and above that allocated in the subscription level. This rate is 10 per cent below our standard hourly rate and standard crisis communications hourly rate. These rates can be provided upon request to info@crcpr.com.au. Any additional work is payable in advance in ten-hour blocks prior to work commencing. Unused hours will be refunded.
3. In regard to public relations support as part of or in excess of the subscription allocation, we acknowledge that your reputation is of crucial importance to you. In providing our Services for you, it is expected that you provide us with any initial and ongoing information required to fulfil our brief. We are committed to maintaining your confidentiality, and will not divulge any information which you have provided to us, or that we have obtained from any other source apart from the purposes of fulfilling our brief, where required by law, or where you have instructed us to do so.

1. Any of our training material, resources, plans and policies that are prepared and provided to you under any of our trading names as part of our work done for you, or any other work done for you with an intended purpose, are provided to you only for its intended purpose and internal use within your business, and must not be forwarded to any third-party.
2. You agree not to use our aforementioned plans, policies and any other work done for you for any purpose outside of its intended purpose, or outside of your business.
3. All logos, icons, brand names or service names that identify us, the owner and operator of this website, are our copyright property or our trade marks or service marks. All other trade marks or service marks on this website or its contents are the property of their respective owners. You must obtain written permission before reusing any copyrighted material that is published on this website. Any unauthorized use of the materials appearing on this website may violate copyright, trade mark and other property rights or legal protections and could result in criminal or civil penalties.

1. Annual subscriptions paid by monthly instalments will be paid in advance by direct debit of your credit card each month on the first day of your billing cycle, which commences on the first day of your subscription (after any trial period). The annual subscription commences after the trial concludes and does not include the trial period.
2. Annual subscriptions paid annually will be paid in advance by direct debit of your credit card on the first day of your billing cycle, which commences on the first day of your subscription (after any trial period). The annual subscription commences after the trial concludes and does not include the trial period.
3. Annual subscriptions paid annually for the “Support” or “Partner” levels may be paid by invoice. If the “pay annually” and “invoice us” options are chosen for these two levels, we will issue you with an invoice that is due within seven (7) days or on the first day following the end of the trial period, whichever is the longest time period. If this invoice is unpaid the Services will not be delivered and no further trial period will be provided in the future. The annual subscription commences after the trial concludes and does not include the trial period.
4. If you have received a free 10-day trial, your payments will automatically commence on the first day following the end of the trial period. This will be the 11th day following the commencement of the trial period.
5. If your subscription includes a 10-day trial period you have agreed to commence an annual subscription (paid annually or monthly) commencing the first day after the end of your trial period unless you cancel the trial period by midnight Australian Eastern Standard Time on the final day of the 10-day trial period.
6. Cancellation of the trial period must be through the member portal on the Site.
7. If any of your details change, including address, payment details or contact information, it is up to you to correct these details on your member portal on the Site. If you cannot, you must notify us by email of these changes.
8. If your payment method fails to complete the payment, we will attempt to complete the payment up to four (4) subsequent times within the following seven (7) days. After this time, if the payment continues to fail we will terminate your subscription and no refund will be provided for the unused portion of time. If you are paying by monthly instalments you will still be liable for the balance of those months still to be paid. You will be able to resume your subscription once you have provided us with updated payment details and payment recommences. In this instance, time lost will not be made up and your original subscription end date (and therefore renewal date) will remain the same.
9. At any time you are able to upgrade your subscription level, however this will be considered the commencement of a new 12-month subscription, as each level offers different resources over the year of subscription. In this situation, all resources, training, support or events that were a part of the original subscription – used or unused – will cease and those offered at the new level will replace them. No credits will be offered for resources or Services that were unused under the original subscription level.
10. Any upgraded subscription will be effective from the next billing cycle if the original subscription level was being paid by monthly instalments. If the original subscription level was being paid annually, a credit will be issued for the unused portion of the original level on pro-rata time basis (each month being a twelfth of the total amount), against the annual subscription for the new upgraded level, and you will be invoiced the difference. The new subscription will commence from the next billing cycle subject to payment of the invoice by that date.
11. Subscription levels cannot be downgraded until the completion of the annual subscription.

1. If subscription rates change we will notify you prior to your renewal date. Any changes in price will come into force from the renewal.
2. All prices:
   1. 1. are in Australian dollars; and
      2. exclude GST unless clearly stated.
3. GST will be automatically added to your subscription or other services and products at checkout.

1. By purchasing a subscription, event registration, service or product you agree to our ‘Privacy Notice’ statement.
2. We may contact you from time to time with information about your subscription.  This includes but is not limited to information about billing and payments, promotional offers and subscriber benefits.

1. Special offers on subscriptions only apply to new subscribers and are only available for the specified promotional period or for the first 12 months, whichever is the lesser. To qualify as a new subscriber you must not have previously been a subscriber to My PR Partner or a client of CRC Public Relations for the preceding 12 months.
2. You may not cancel an existing subscription to begin a new subscription with a special offer.
3. At the end of any special offer, your subscription will revert to our standard pricing for that particular option. You will be notified of the length of any special offer when you sign up for it.

1. If any part of these Terms and Conditions is found to be void, unlawful, or unenforceable then that part will be deemed to be severable from the balance of these Terms and Conditions and the severed part will not affect the validity and enforceability of any remaining provisions.
2. These Terms and Conditions will be governed by and interpreted in accordance with the law of the State of Queensland of Australia, without giving effect to any principles of conflicts of laws.
3. You agree to the exclusive jurisdiction of the courts of the State of Queensland of Australia to determine any dispute arising out of these Terms and Conditions.

Terms and Conditions last updated on 17 April 2024.

This Privacy Notice covers the information concerning what Cheese Wheel Communications Group Pty Ltd t/a My PR Partner and CRC Public Relations (“we”, “us”, “our”) collects, uses, shares, and retains when you access www.myprpartner.com (the “Site”), use or subscribe to our products and services, or otherwise interact with us (collectively, the ‘Services’).

Please read this carefully. We may update or revise this notice from time to time. If we elect to update or revise this notice, we will post the date on which that revision takes effect at the end of this notice. Please be aware that you have no obligation to provide any personal information requested by us. However, if you choose to withhold your personal information, we may not be able to provide you with the services or products that depend on the collection and use of that information.

By using our services, you acknowledge and agree to the practices described in this privacy notice.

Your use of the Services is also subject to our ‘Terms and Conditions”.

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

• “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
• “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

This information is required for us to further improve our Services and your user experience, generate web analytics, and troubleshoot problems. We will not make an attempt to identify users or their browsing activities. However, in the unlikely event of an investigation, a law enforcement agency or other government agency may exercise its legal authority to inspect our Internet Service Provider’s logs.

Online Enquiry

To send an enquiry, you provide us with the following information:

• First and last name
• Email address
• Mobile number

We require this information in order to be able to provide you with a proper and timely response.

Subscription services, purchases of goods and services and event registration

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including bank account and/or credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

For any subscription purchases, event registration and other purchases through the Site we use Stripe, a subscription payment portal. Stripe retains your Order Information when you for recurring subscription or other payments as per our Subscription Terms and Conditions and the subscription plan, services or event registration you selected at checkout or have agreed to directly with us.

When we talk about “Personal Information” in this Privacy Notice, we are talking about any information that is capable of being personally identifiable to you including but not limited to Device Information and Order Information.

Surveys

You have the option to participate in surveys to get the maximum results from My PR Partner. If you complete our surveys, you will provide us with the following information:

• Your name
• Your answers to our survey questions
• Any other information that you may choose to provide to us in the comment field

We use our surveys to further tailor our services, training and resources to your training needs and collect your feedback to improve our Services. Participation in our surveys is voluntary. You have a choice whether or not to disclose this information. If you outline any issues and/or request our help in our surveys, we may reach out to you to resolve your concern.

Other Information We Collect About You

When you choose to call us, text us, or send us an email, you may provide additional personal information about yourself or others. For example, when you submit information requesting our public relations services, we will request your contact information and other information to reach you and further discuss your inquiry. We may also combine this information with other information about you that we already have.

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for the online delivery of products or services, and providing you with invoices and/or order confirmations).

Additionally, we use this Order Information to:

• Communicate with you;
• Screen our orders for potential risk or fraud; and
• When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We use the Personal Information for future marketing and advertising purposes of products we deem that may be of interest use to you.

Without your advance permission, we will never share, rent, sell or purchase information about you from data brokers.

Public authorities 

In certain situations, we may be required to disclose information about you in response to lawful requests by public authorities, including national security and local law enforcement. We may also disclose information about you to:

• • Comply with a subpoena or other legal process requests
  • Protect our rights
  • Protect your safety or the safety of others
  • Investigate fraud
  • Respond to a government request

We collect and use information about you per applicable law, contractual obligations, and transparency and fairness. The legal basis for processing depends on the Services you use and how you use them. We rely on the following lawful grounds:

• Consent. Where appropriate or legally required, we collect and use information about you subject to your consent.
• Performance of a contract. We collect and use information about you to enter into a contract with you or to perform a contract that you have with us.
• Legitimate interests. We collect and use information about you for our legitimate interests to improve our Services, deliver content, optimise your experience, and market our products and services.
• Compliance with laws. We may also collect and use information about you:
  • As required by law, such as to comply with a subpoena or similar legal process
  • When we believe in good faith that disclosure is necessary to protect our rights or property, protect your health and safety or the health and safety of others, investigate fraud, or respond to a government request
  • If we are involved in a merger, acquisition, or sale of all or a portion of assets

In certain circumstances where you have a sign in to your customer details and/or you can access your own personal information via your subscription  membership you will be required to follow prompts to access, correct or update your personal information. If this option is available to you directly, we will clearly mark it for ease of access.

You can access or correct your personal information by contacting us using the ‘Contact Details’ set out below. Please provide us with as much detail as you can about the particular information you wish to access or correct, in order to help us retrieve it. We may charge you an access fee to cover our costs of providing that information to you. We will inform you of applicable fees before they are incurred.

In certain circumstances, we may refuse your request to access, or correct, your personal information. If that is the case, we will provide you with reasons for that decision unless it is unreasonable for us to do so.

We take reasonable steps to make sure that the personal information we collect is accurate, complete and up-to-date including updating personal information when we are advised by you that your personal information has changed.

If you wish to delete the personal information we hold about you, please let us know by contacting us using the ‘Contact Details’ set out below and we will take reasonable steps to delete the information, unless we are required to retain it for legal reasons.

We use reasonable and appropriate physical, technical, and administrative industry safeguards to protect information from unauthorised access, use, loss, misuse or unauthorised alteration. We will make reasonable efforts to protect the personal information stored on our servers from unauthorised access using commercially available computer security products (for example, firewalls), as well as carefully developed security procedures and practices. Notwithstanding our security safeguards, it is impossible to guarantee 100% security in all circumstances.

If you have any questions about our security practices, you can contact My PR Partner at the address listed below.

Disclaimer: This site does not provide facilities for the secure transmission of information across the Internet. Users should be aware that there are inherent risks in transmitting information across the Internet.

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

We, as well as our Services and users, are based in Australia. When you use our Services, we may transfer, store, and process information about you to servers and databases located outside of your home country. The privacy and data protection laws in Australia may not be equivalent to such laws in your country of residence. By using our Services, you acknowledge and agree to this collection, transfer, storage, and processing of information.

We store your information as long as necessary to provide our Services and to fulfil our legal and contractual obligations.

We are not responsible for the practices employed by websites or services linked to or from the Service, including the information or content contained therein. Please remember that when you use a link to go from the Service to another website, our Privacy Notice does not apply to third-party websites or services. Your browsing and interaction on any third-party website or service, including those that have a link or advertisement on our Website, are subject to that third party’s own rules and policies. We encourage our users to familiarise themselves with the privacy statements of all websites that they visit and interact with.

We use social media features, including the Facebook Like button and widgets, such as the Share button or similar interactive mini-programs that run on our Services. These features may collect your IP address and other personal data including which page you are visiting on our site and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our Website. Your interactions with these Features are governed by the privacy notice of the company providing it. For more information on the technologies used by these social networks, please refer to their specific privacy notices.
If you provide us with your personal information, we may use it to interact with you on these social networks. Our interactions with you would also be subject to that social media network’s privacy notice, terms of use, and your consent as appropriate.

If you have any questions or comments on our privacy notice, if you wish to update the personal information we hold on you or make a complaint, please email our Privacy Officer at info@myprpartner.com

Privacy notice last updated on 19 March 2024.