Position your association as the trusted voice and advocate for your industry

Position your association as the trusted voice and advocate for your industry

Join the My PR Partner industry & professional association community

Join the My PR Partner industry & professional association community

A tailored program exclusively for association leadership teams:

  • CEOs and directors
  • Communications & marketing teams
  • Membership teams

This impacting professional development program has been designed for busy professionals, meaning each team member learns at a time convenient for them. Content is developed with the team’s different roles in mind, meaning your entire team will learn together to create shared language, culture and objectives.

Affordable training, resources and PR support that enables your team to:

Industry
  • Establish your organisation as the trusted public voice of your industry
  • Advocate more effectively by using PR to influence policy and legislation
  • Build strong trust and credibility with members, media and government
  • Increase member value, engagement and retention
  • Keep members informed, aligned and confident in your leadership
  • Manage negative issues with confidence
  • Protect and strengthen your industry’s reputation

What you will receive as part of the My PR Partner industry associations program

Monthly video resource

A powerful and practical video training resource from PR and association-specific experts, specifically for executive leadership, marketing, comms and membership teams. This includes exercises and workbooks.

Weekly Spotlight email

A weekly email resource from our experts complementing the video training, with valuable PR and reputation strategies and guidance exclusively for associations. You can forward this to any of your team, adding to your combined learning.

Interactive
Q&A

Each month any member of your team can ask personalised questions, which will be answered through your member portal. This is specifically for industry and professional associations.

Bonus training and resources

Receive bonus resources throughout the year from My PR Partner. This is a combination of video training and written resources, all deigned to help your team communicate more effectively.

Featured association video training

Twice each year, My PR Partner sits down for a chat with a successful association leader, who shares their strategies, thoughts, failures, successes, advice, and challenges.

We discuss issues and situations they have faced, what worked and what didn’t, so your team can learn and be inspired from their experiences and lessons.

Optional personal PR support

Two of our levels also include personal PR support and extra resources from association specialist, CRC Public Relations, ensuring you have assistance when you need it – without PR agency costs. This is valuable for associations that require ongoing support when needed, but not necessarily on a regular basis.

This support includes:

  • On-call personal PR assistance
  • The essential PR and communication strategy
    checklist
  • Communications ‘templates and tips’ pack
  • Strategy planning consultation
  • Comprehensive, personalised online half-day media training
  • Special PR consultancy rates (for extra work if required)

For detailed information about these resources and support options see the “Program plans and pricing” below and click on PLAN DETAILS

Industry Associations - Category - MyPRPartner

“We have a deep understanding of the unique needs facing industry and professional associations and peak bodies, having worked with many state and national associations for more than 15 years.

“We’ve helped position many associations as the public voice of authority in their industry, and have seen them build member trust and increase their membership through effective public relations strategies.

“We are excited to bring you high quality training and resources, along with support when needed, that will assist you and your team at such an affordable cost.

“I hope to welcome you to our community of industry association leaders.”

The My PR Partner team

About the My PR Partner online industry & professional associations program

Industry and professional associations and peak bodies face unique challenges on a regular basis, and are regularly communicating with members, governments, regulators and many other stakeholders. Your team will be upskilled on how to navigate these challenges, proactively communicate and use PR better. Your journey starts from the first month and builds over time, going deeper as your knowledge increases.

This training is designed for your entire team, and you can choose who receives it, based on the subject. This allows you to learn together and create a shared culture and language.

Strategically, your team will learn how to:

  • Adopt a mindset that considers the public relations benefits and ramifications in everything they do
  • Build a membership of advocates (not adversaries) who trust and support you
  • Communicate in a way that resonates emotionally, powerfully connecting you with those who are most important to your success
  • Position your association as the recognised public voice of authority in your industry – above any others
  • Use PR and media strategies to effectively boost your advocacy and influence policy and legislation
  • Build and retain more members by increasing the value of their membership
  • Successfully navigate through challenges and issues in a way that builds strong trust and turns them into opportunities
Join the waitlist

My PR Partner is backed by a corporate PR company with proven expertise in the needs of industry associations

My PR Partner
My PR Partner

CRC Public Relations has helped us generate major, ongoing, national exposure and ensure that our message is widely heard.

Peter White AM

Managing director

Finance Brokers Association of Australia

My PR Partner
My PR Partner

CRC Public Relations created national media coverage that energised our member base, attracted new members and helped us advance important changes for our sector.

Martin Coote

President

Master Locksmiths Association of Australasia

My PR Partner
My PR Partner

When our industry needed a stronger voice in the face of major upheaval, the team at CRC Public Relations provided invaluable communications support.

Benjamin Wash

Former CEO

Taxi Council QLD

My PR Partner My PR Partner
Peter White

CRC Public Relations has helped us generate major, ongoing, national exposure and ensure that our message is widely heard.

Peter White AM

Managing director

Finance Brokers Association of Australia

Martin Coote

CRC Public Relations created national media coverage that energised our member base, attracted new members and helped us advance important changes for our sector.

Martin Coote

President

Master Locksmiths Association of Australasia

Benjamin Wash

When our industry needed a stronger voice in the face of major upheaval, the team at CRC Public Relations provided invaluable communications support.

Benjamin Wash

Former CEO

Taxi Council QLD

IF YOU…

  • Play a role in your association’s leadership, communication or marketing needs…
  • Are involved in advocacy, government relations or efforts to influence policy or legislation…
  • Communicate to members or are involved in membership growth or retention…
  • Are an association leader looking to strengthen your skills in new and profound ways that meet today’s challenges…
  • Understand the power of effective communication and ongoing professional development…
  • Represent your association or industry publicly or at events, forums or conferences….

…… then the My PR Partner industry and professional associations program is designed for you

Join the waitlist

About your industry and professional association program trainers

MY_PR_Partner

Lead trainer, Lyall Mercer

Co-founder of My PR Partner and lead strategist for CRC Public Relations, Lyall is nationally and internationally recognised across the fields of corporate public relations and reputation and issues management, and has worked with corporate and government clients. He has assisted state and federal industry and professional associations across Australia, New Zealand and the USA for 15 years, spoken at numerous association forums and conferences, and trained executive teams, boards and staff in the art of effective communication and strategy. Lyall intimately understands the dynamics of associations and their members, and has assisted many to be the public voice of authority in their sector, create national media profile and campaigns, successfully influence government policy and legislation to benefit members, and retain and increase membership.

Specialist trainers

Lyall is joined by a host of experts in industry-specific communication and issues, along with successful association leaders, who are all a part of the ongoing training. This offers your team a wealth of knowledge and expertise across a wide range of communication-focused topics that will help you develop strategies that resonate emotionally, powerfully connecting you with those you are leading, building trust and advancing your cause.

My PR Partner Associations program plans and pricing

*All plans are by annual subscription which can be paid annually or by monthly instalments. Rates exclude GST

One subscription covers training and resources for your ENTIRE TEAM

Train Level

$440 per month*

Pay annually and save $440

Includes 10 day free trial

Inclusions tailored specifically for industry & professional associations:

  • Monthly video & audio resources
  • Weekly Spotlight email

  • Interactive Q&A

  • Bonus training and resources
  • Featured associations video training

Support Level

$840 per month*

Pay annually and save $840

Includes 10 day free trial

Inclusions tailored specifically for industry & professional associations:

Train Level PLUS:

  • The essential PR and communication strategy checklist for associations

  • Communications ‘templates and tips’ pack for associations

  • One hour strategy planning consultation
  • On-call PR assistance (6 hours)
  • Access to special PR consultancy rates (for extra work if required over and above these inclusions)

Partner Level

$1340 per month*

Pay annually and save $1340

Includes 10 day free trial

Inclusions tailored specifically for industry & professional associations:

Train Level PLUS:

  • The essential PR and communication strategy checklist for associations

  • Communications ‘templates and tips’ pack for associations

  • One hour strategy planning consultation

  • Personal, ongoing phone, email & Zoom PR support (20 hours)

  • Comprehensive, personalised online half-day media training

  • Access to special PR consultancy rates (for extra work if required over and above these inclusions)