You’ll be trained and supported by the best in their business from across Australia and the globe
Here are just a few of our experts you will meet as part of the My PR Partner community, but there are many
more experts across all areas of public relations and reputation management.
Here are just a few of our experts you will meet as part of the My PR Partner community, but there are many more experts across all areas of public relations and reputation management.
Head of content for My PR Partner and lead strategist for CRC Public Relations, Lyall is a former journalist who wrote for some of Australia’s leading newspapers before embarking on a 25-year public relations career that has seen him work with clients and media on every continent. He has consulted national and international companies and organisations, governments, executives, politicians, celebrities and sporting figures; coordinated international media conferences; and has spoken at events across the world.
Lyall Mercer,
My PR Partner
Based in the USA, Melissa is a recognised leading authority on crisis communication, crisis leadership, and brand protection. Best-selling author of Crisis Ready: Building an Invincible Brand in an Uncertain World, and creator of the Crisis Ready® Model which has been globally recognised as having elevated industry best practice, she has worked with governments and some of the world’s best-known organisations helping them to build invincible brands that can withstand even the most devastating of events. She is a regular contributor to leading media outlets across North America.
Melissa Agnes,
Crisis Ready Institute
Trevor is a leading PR, content and digital communications strategist, coach, author and speaker who has worked with some of the biggest consultancies in Australia as well as running his own agencies. Publisher of the “PR Warrior” blog and presenter of the “Become Your Own PR Machine” podcast, Trevor was named as one of the ‘heroes of Australian content marketing’ by the Sydney Morning Herald and one of Australia’s ‘Top Business Thinkers’ by Smart Company.
Julie Mason is a renowned LinkedIn Sales Strategist with over 30 years of experience in traditional and digital sales. Featured on the cover of Social Media Success Magazine Australia and the LinkedIn tutor for the University of Sydney, University of Queensland, Griffith University and Recruiter.com, Julie is celebrated for her innovative, results-driven approach. She specializes in empowering small business owners to leverage LinkedIn effectively, transforming their profiles into powerful sales tools that position them as authorities in their industries.
Julie Mason,
Julie Mason International
Karl is an international award-winning author, a Telstra business award finalist and winner of the My Business Award for best customer experience. As owner of the renowned Xennox Diamonds, a 44-year-old second generation family business, he has achieved a 5-Star Google review ranking after more than 1300 reviews. Since 2020 Karl has been sharing his secrets and helping business owners to craft remarkable client experiences that turn great testimonials into online reviews that drive sales.
Karl Schwantes,
Reputable Academy
Cavill Stone is director of clients, people and culture at PR agency MediaCast, which specialises in radio and broadcast communications. With more than ten years’ experience in PR, communications and marketing, Cavill has assisted companies and non-profit organisations to elevate their profile, build their brand and ensure their messages are heard by their potential audiences – all using the power of radio.
Cavill Stone,
MediaCast
Libby is the head of client services at OnTalent, a boutique talent advisory firm. She is an MBA graduate of the University of Queensland, a qualified Gallup Global Strengths Coach and certified MBTI Practitioner. Her expertise is in developing people success strategies aligned to commercial performance. Libby has worked with higher education institutions in the areas of MBA and executive education including many of Australia’s leading universities, Harvard, Foster School of Business (Seattle), and the University of Illinois.
Libby Marshall,
OnTalent
Petra is the founder of personal branding agency impaCCCt which helps transform high-potential and high-growth startups into thriving, market-leading businesses through bespoke personal branding strategies. She has been featured in publications including Forbes, news.com.au, Marie Claire, hashtagHR and the Business Women Media. Petra has also spoken at leading conferences including Disrupt HR, HackingHR, LearnX, Australian HR Summit and genYou events.
