Learn from those who are highly successful in the following four public relations areas
Building your business profile, image and reputation
Effective and free PR that will increase your personal and business profile and build trust in your brand.
Protecting your reputation and managing issues in a digital, social media and activist age
A reputation takes a long time to build but can be destroyed in a moment. We cover many important areas that will help you stay on track.
Using social media to achieve your business goals
Exploring the many different social media platforms, keys to effective results and what to avoid.
Crisis communications – planning for, avoiding and dealing with a crisis that can damage your reputation
A crisis can destroy a reputation and a company or organisation. Learn how to plan so that whatever happens, you are prepared to handle it well.
Training and Resources
What you receive as part of the My PR Partner community
Weekly Spotlight
Each week you’ll receive a valuable email providing practical training and advice specific to your category, written by our expert trainers across all areas of public relations. This will help you build your profile, grow your organisation, protect your reputation and prepare for the unexpected.
Benefits
This won’t take you long to read each week, but the benefits to you and your team will be immeasurable. Share this internally and discuss how to immediately implement these practical training tips. Best of all, this is interactive, as we encourage you to send us feedback and questions about your situation (which will be answered as part of our monthly Q&A).
Monthly video and audio resources
Access powerful and practical video / audio training resources through your online subscriber portal. Every month you’ll receive a downloadable resource for each of our focus areas that are a part of your subscription choice - “growth, profile & social media focus” and “reputation & crisis communications focus”. These are a combination of presentations, interviews and discussions.
The “growth” focus area features training and interviews by experts in publicity, public relations, social media, crisis communications, digital marketing, SEO and IT, leadership and branding.
The “reputation” focus area features training and interviews by experts in public relations, reputation and issues management and crisis communications, as well as specialists in areas of vulnerability – including HR, governance, law, cybersecurity, crisis management, and more. These are all areas that can lead to a reputational crisis.
Every video and audio resource is easy to view / listen to and is approx. 30 mins duration (some months this will be a two part series or include extra bonus material). Each will help you understand effective PR and communication, and achieve your goals and objectives.
Some video and audio resources are accompanied by downloadable written resources.
Growth focus – Building your business profile, image and reputation – View Sample
Growth focus – Using social media to achieve your business goals –
View Sample
Reputation focus – Protecting your reputation and managing issues in a digital, social media and activist age – View Sample
Reputation focus – Crisis communications – planning for, avoiding and dealing with a crisis that can damage your reputation – View Sample
Mentoring video training
Four times per year, My PR Partner sits down for a video chat with highly regarded and successful professionals – usually from well-known organisations. These are experts within PR and management in fields as diverse as business, charities, politics and sport. They reveal exclusively for you, their strategies, thoughts, failures, successes, advice, and challenges.
Benefits
You’ll learn from the best, from those who have proven their credentials. Not only will you learn strategies that will help your company or organisation, but you’ll learn what not to do.
Monthly Q&A support
The My PR Partner community offers regular support and this is where the personalised power starts. Every month you’re able to submit personalised questions that apply specifically to your situation. Our panel of experts – and we go wide for questions that are a little unique – endeavour to answer each one. You can ask by replying to the Weekly Spotlight or through your subscriber dashboard.
Benefits
Being able to ask a question that applies to your unique situation and need will enable you to receive a response that directly benefits you and your team. Nothing beats this individual opportunity.
Maintain enterprise-grade security with scheduling automation
Stay aligned with your security requirements and reduce risk across the org.
Implement and govern at ease
Eliminate the manual processes of implementing, managing user access and permissions on the platform.
