Take your crisis communication and crisis leadership
skills to new heights

Take your crisis communication and crisis leadership skills to new heights

My PR Partner has joined with the Crisis Ready Institute, USA to bring you
Crisis communications training like no other offered in Australasia

My PR Partner has joined with the Crisis Ready Institute, USA to bring you Crisis communications training like no other offered in Australasia

For:

  • In-house communication professionals
  • Crisis communication consultants
  • Public relations consultants
  • Marketing and PR professionals
  • HR professionals
  • Legal teams who want to support their clients’ critical communication efforts

We are proud to partner with one of the world’s leading voices in the area of crisis communications, to upskill PR professionals and business leaders and enable them to be better prepared for any issue that can severely damage the reputation of the company they represent.

Crisis Communication

What you will receive as part of the My PR Partner crisis masterclass

Exclusive Crisis Ready® 12-month course presented by Melissa Agnes

Each month you’ll receive a video session specifically tailored to the Australasian region and designed for the My PR Partner community. This course is rich with exercises and additional resources. You don’t just learn, you experience!

Annual subscription to the My PR Partner “reputation” focus area

Featuring two powerful and practical ‘reputation and crisis specific’ video and audio training resources each month, led by experts in reputation and issues management, crisis communications, and specialists in areas of vulnerability.

Quarterly Crisis Ready® webinars

Hosted by Melissa Anges from Crisis Ready Institute and moderated by My PR Partner head of content and crisis communications specialist Lyall Mercer, you’ll have the opportunity to ask Mellisa questions and discuss your specific situations.

Bonus training and resources

Receive bonus resources throughout the year from My PR Partner and the Crisis Ready Institute. This is a combination of video training and written resources, all deigned to help you take your crisis leadership skills to new heights.

Monthly Spotlight email

A monthly email providing ongoing tips and advice covering reputation management and crisis communications. This features contributions from a variety of My PR Partner expert trainers and is designed to support you on your journey.

Monthly Q&A

All who are a part of the My PR Partner community are able to submit questions for our trainers, with responses posted in your subscriber portal. There is a specific Q&A for the crisis communications masterclass.

MY_PR_Partner

I’ve been involved with crisis communications within Australia and internationally for many years and I’ve recognised that there is a lack of specialist, high-quality training available in Australasia.

That’s why we are thrilled to exclusively offer the Crisis Ready® course with an Aussie twist, presented by Melissa Agnes who I guarantee will challenge your thinking.

When you add the training that is a part of the My PR Partner ‘reputation and crisis communications focus’, and live interactive opportunities with Melissa, this 12 month masterclass is transformational.

Designed for the schedule of the busy professional, the My PR Partner crisis masterclass is world-class, practical, innovative and affordable. I hope you’ll join us.

Lyall Mercer, head of content, My PR Partner

It’s so exciting to offer you our world-class Crisis Ready® Course on Mastering the Art of Crisis Communication and Leadership. This course is designed to take your crisis communication and crisis leadership skills to soaring new heights.

Over the next 12 months, more than 15 hours of learning, exploration, and exercises, plus our quarterly webinar catch ups, you will learn crisis communication best practices that stem from the Crisis Ready® Team’s deep pool of expertise — and that are not taught anywhere else, giving you a strategic competitive edge.

If you have a passion for crisis comms and/or leadership, and if you’re interested in taking your skills to the next level, then you’re in the right place.

Melissa Agnes, founder of Crisis Ready Institute

About the Crisis Ready® course with Melissa Anges

During this course, you don’t just learn, you experience! Every session is rich with exercises and offers workbooks and additional resources to support you in implementing your learnings. You will also be immersed into a crisis simulation where you get to implement all the new skills and knowledge you’ve learned. By the time you graduate, you’ll have levelled up your crisis communication AND your crisis leadership skills significantly.

Strategically, over the 12-month period, you will learn how to:

  • Adopt a mindset that transforms crises and challenges into opportunities for growth, evolution, and connection
  • Overcome common (and sometimes seemingly impossible) crisis communication challenges
  • Develop communication strategies that resonate emotionally, powerfully connecting you with those you are leading (whether internally and or externally)
  • Get ahead of and own the narrative of a crisis
  • Apply different Crisis Ready® Formulas to effectively develop your crisis response strategies over the long-term
  • Identify and overcome the 5 Crisis Ready® Hindrances, helping you gain more buy-in and support from your leadership team and/or your clients
  • Strengthen relationships with those who matter most to your brand and business, when it’s most challenging to do so
  • Incorporate the art of storytelling into your crisis communications
  • Develop and integrate your crisis communication program
  • Articulate the value of being Crisis Ready to win you more buy-in and support internally and/or with clients (for consultants)

Hone the skills that enable you to be ready to respond to an issue or crisis in real-time, lead with empathy, and own the narrative of your own story.

Crisis masterclass pricing

Inclusions:

  • Exclusive Crisis Ready® 12-month course presented by Melissa Agnes
  • Annual subscription to the My PR Partner “reputation” focus area
  • Quarterly Crisis Ready® webinars
  • Bonus training and resource
  • Monthly Spotlight email
  • Monthly Q&A
$340 per month*

Pay annually and save $340

* All plans are by annual subscription which can be paid annually or by monthly instalments. Rates exclude GST

IF YOU…

  • Play a role in your organisation—or your clients’—crisis communication and issue management needs…
  • Have experience or interest in the art of crisis communication and leadership and are looking to strengthen your skills in new and profound ways that meet today’s challenges…
  • Are responsible for developing and implementing your organisation’s—or your clients’—crisis communication program…
  • Prioritise people, connection, and leading with emotional integrity over having a sole focus on bottom line and profits…
  • Have a role in communicating internally, externally, and/or in the ears of leadership in times of issue and crisis management…

… then the Crisis Ready® course is designed for you.

Crisis Ready® student testimonials

Don’t hesitate to sign up for this course. Whether you have years of experience or are just starting out in crisis communications, you will gain insights to help you prevent, prepare for, and respond to any emergency.

Anita J. Foster

Executive Director of Communications

Arlington ISD, Course Graduate

Really outstanding and very useful for the day-to-day of a Crisis Management consultant!

Miriam Omedes Archanco

Founder

MO&MA, Crisis Management Consultants SL

Chris Derby

A very informative and broad selection of topics that narrow down into protecting your brand in a crisis.

Chris Derby

Chief Marketing Officer

San Antonio Livestock Exposition

My PR Partner My PR Partner

About Melissa Agnes, your Crisis Ready®
Course Instructor

Recognised globally as an expert, thought-leader and visionary in the field of crisis management, Melissa Agnes has worked with global players, including NATO, the Pentagon (DoD), Ministries of Foreign Affairs and Defence, financial firms, technology companies, healthcare organisations, cities and municipalities, law enforcement agencies, aviation organisations, global non-profits, and many others.

Melissa is the author of Crisis Ready: Building an Invincible Brand in an Uncertain World, which is ranked amongst the leading crisis management books of all time, by Book Authority, and was named as one of the top ten business books of 2018 by Forbes.

She is the creator of the Crisis Ready® Model, which is recognised and being taught as leading industry best practice in universities and higher education curriculums around the world, including at Harvard University.

Legal disclaimer – Crisis Ready Institute

All provided materials are the intellectual property of Crisis Ready Institute, protected by copyright law, trademark law, and other U.S. intellectual property laws. Registrants are granted permission to use materials for internal use only within their organisation. They are not permitted to resell any elements of the course, worksheets, intellectual property, or program, nor are consultants granted the license to use the resources and IP with their clients, without obtaining a consultant’s license to use by joining Crisis Ready® IMPACT.