Any business or organisation – small or large – can encounter a major issue or crisis. But many are not properly prepared. Melissa explains the factors that get in the way of effective crisis communications, and reveals a surprising key to getting it right.
Learn more about this presenter
This resource is available for the 10 days of your trial period
Libby Marshall
Presenter
Libby is the head of client services at OnTalent, a boutique talent advisory firm. She is an MBA graduate of the University of Queensland, a qualified Gallup Global Strengths Coach and certified MBTI Practitioner. Her expertise is in developing people success strategies aligned to commercial performance. Libby has worked with higher education institutions in the areas of MBA and executive education including many of Australia’s leading universities, Harvard, Foster School of Business (Seattle), and the University of Illinois.
Head of content for My PR Partner and lead strategist for CRC Public Relations, Lyall is a former journalist who wrote for some of Australia’s leading newspapers before embarking on a 25-year public relations career that has seen him work with clients and media on every continent. He has consulted national and international companies and organisations, governments, executives, politicians, celebrities and sporting figures; coordinated international media conferences; and has spoken at events across the world.
Melissa is a leading PR, content and digital communications strategist, coach, author and speaker who has worked with some of the biggest consultancies in Australia as well as running his own agencies. Publisher of the “PR Warrior” blog and presenter of the “Become Your Own PR Machine” podcast, Trevor was named as one of the ‘heroes of Australian content marketing’ by the Sydney Morning Herald and one of Australia’s ‘Top Business Thinkers’ by Smart Company.
Karl is a leading PR, content and digital communications strategist, coach, author and speaker who has worked with some of the biggest consultancies in Australia as well as running his own agencies. Publisher of the “PR Warrior” blog and presenter of the “Become Your Own PR Machine” podcast, Trevor was named as one of the ‘heroes of Australian content marketing’ by the Sydney Morning Herald and one of Australia’s ‘Top Business Thinkers’ by Smart Company.
Trevor is a leading PR, content and digital communications strategist, coach, author and speaker who has worked with some of the biggest consultancies in Australia as well as running his own agencies. Publisher of the “PR Warrior” blog and presenter of the “Become Your Own PR Machine” podcast, Trevor was named as one of the ‘heroes of Australian content marketing’ by the Sydney Morning Herald and one of Australia’s ‘Top Business Thinkers’ by Smart Company.
Partner Level
Support Level
Train Level
Resource Level
These Terms and Conditions cover subscriptions, automatic renewal of the subscriptions, event registration, products and services purchased from Cheese Wheel Communications Group Pty Ltd t/a My PR Partner and CRC Public Relations (“the Company”) (“we”, “us”, “our”) through www.myprpartner.com (the “Site”) or directly with us (collectively, the ‘Services’). By subscribing to, purchasing or otherwise using our Services, you agree to be bound by the following terms.
Please read these Terms and Conditions carefully. We reserve the right to and may update or revise these Terms and Conditions from time to time. If we elect to update or revise this, the then current licence and standard Terms and Conditions will be the prevailing version. We will post the date on which that revision takes effect at the end of these Terms and Conditions.
By using our Services, you acknowledge and agree to these Terms and Conditions. You are advised to check the website periodically and your continued use of our Services shall be deemed to constitute acceptance of any revised terms.
Your use of the Services is also subject to our ‘Privacy Notice”.
Terms and Conditions last updated on 17 April 2024.
This Privacy Notice covers the information concerning what Cheese Wheel Communications Group Pty Ltd t/a My PR Partner and CRC Public Relations (“we”, “us”, “our”) collects, uses, shares, and retains when you access www.myprpartner.com (the “Site”), use or subscribe to our products and services, or otherwise interact with us (collectively, the ‘Services’).
Please read this carefully. We may update or revise this notice from time to time. If we elect to update or revise this notice, we will post the date on which that revision takes effect at the end of this notice. Please be aware that you have no obligation to provide any personal information requested by us. However, if you choose to withhold your personal information, we may not be able to provide you with the services or products that depend on the collection and use of that information.
By using our services, you acknowledge and agree to the practices described in this privacy notice.
Your use of the Services is also subject to our ‘Terms and Conditions”.
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
This information is required for us to further improve our Services and your user experience, generate web analytics, and troubleshoot problems. We will not make an attempt to identify users or their browsing activities. However, in the unlikely event of an investigation, a law enforcement agency or other government agency may exercise its legal authority to inspect our Internet Service Provider’s logs.
Online Enquiry
To send an enquiry, you provide us with the following information:
We require this information in order to be able to provide you with a proper and timely response.
Subscription services, purchases of goods and services and event registration
When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including bank account and/or credit card numbers), email address, and phone number. We refer to this information as “Order Information”.
For any subscription purchases, event registration and other purchases through the Site we use Stripe, a subscription payment portal. Stripe retains your Order Information when you for recurring subscription or other payments as per our Subscription Terms and Conditions and the subscription plan, services or event registration you selected at checkout or have agreed to directly with us.
When we talk about “Personal Information” in this Privacy Notice, we are talking about any information that is capable of being personally identifiable to you including but not limited to Device Information and Order Information.
Surveys
You have the option to participate in surveys to get the maximum results from My PR Partner. If you complete our surveys, you will provide us with the following information:
We use our surveys to further tailor our services, training and resources to your training needs and collect your feedback to improve our Services. Participation in our surveys is voluntary. You have a choice whether or not to disclose this information. If you outline any issues and/or request our help in our surveys, we may reach out to you to resolve your concern.
Other Information We Collect About You
When you choose to call us, text us, or send us an email, you may provide additional personal information about yourself or others. For example, when you submit information requesting our public relations services, we will request your contact information and other information to reach you and further discuss your inquiry. We may also combine this information with other information about you that we already have.
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for the online delivery of products or services, and providing you with invoices and/or order confirmations).
Additionally, we use this Order Information to:
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We use the Personal Information for future marketing and advertising purposes of products we deem that may be of interest use to you.
Without your advance permission, we will never share, rent, sell or purchase information about you from data brokers.
Public authorities
In certain situations, we may be required to disclose information about you in response to lawful requests by public authorities, including national security and local law enforcement. We may also disclose information about you to:
We collect and use information about you per applicable law, contractual obligations, and transparency and fairness. The legal basis for processing depends on the Services you use and how you use them. We rely on the following lawful grounds:
In certain circumstances where you have a sign in to your customer details and/or you can access your own personal information via your subscription membership you will be required to follow prompts to access, correct or update your personal information. If this option is available to you directly, we will clearly mark it for ease of access.
You can access or correct your personal information by contacting us using the ‘Contact Details’ set out below. Please provide us with as much detail as you can about the particular information you wish to access or correct, in order to help us retrieve it. We may charge you an access fee to cover our costs of providing that information to you. We will inform you of applicable fees before they are incurred.
In certain circumstances, we may refuse your request to access, or correct, your personal information. If that is the case, we will provide you with reasons for that decision unless it is unreasonable for us to do so.
We take reasonable steps to make sure that the personal information we collect is accurate, complete and up-to-date including updating personal information when we are advised by you that your personal information has changed.
If you wish to delete the personal information we hold about you, please let us know by contacting us using the ‘Contact Details’ set out below and we will take reasonable steps to delete the information, unless we are required to retain it for legal reasons.
We use reasonable and appropriate physical, technical, and administrative industry safeguards to protect information from unauthorised access, use, loss, misuse or unauthorised alteration. We will make reasonable efforts to protect the personal information stored on our servers from unauthorised access using commercially available computer security products (for example, firewalls), as well as carefully developed security procedures and practices. Notwithstanding our security safeguards, it is impossible to guarantee 100% security in all circumstances.
If you have any questions about our security practices, you can contact My PR Partner at the address listed below.
Disclaimer: This site does not provide facilities for the secure transmission of information across the Internet. Users should be aware that there are inherent risks in transmitting information across the Internet.
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
We, as well as our Services and users, are based in Australia. When you use our Services, we may transfer, store, and process information about you to servers and databases located outside of your home country. The privacy and data protection laws in Australia may not be equivalent to such laws in your country of residence. By using our Services, you acknowledge and agree to this collection, transfer, storage, and processing of information.
We store your information as long as necessary to provide our Services and to fulfil our legal and contractual obligations.
We are not responsible for the practices employed by websites or services linked to or from the Service, including the information or content contained therein. Please remember that when you use a link to go from the Service to another website, our Privacy Notice does not apply to third-party websites or services. Your browsing and interaction on any third-party website or service, including those that have a link or advertisement on our Website, are subject to that third party’s own rules and policies. We encourage our users to familiarise themselves with the privacy statements of all websites that they visit and interact with.
We use social media features, including the Facebook Like button and widgets, such as the Share button or similar interactive mini-programs that run on our Services. These features may collect your IP address and other personal data including which page you are visiting on our site and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our Website. Your interactions with these Features are governed by the privacy notice of the company providing it. For more information on the technologies used by these social networks, please refer to their specific privacy notices.
If you provide us with your personal information, we may use it to interact with you on these social networks. Our interactions with you would also be subject to that social media network’s privacy notice, terms of use, and your consent as appropriate.
If you have any questions or comments on our privacy notice, if you wish to update the personal information we hold on you or make a complaint, please email our Privacy Officer at info@myprpartner.com
Privacy notice last updated on 19 March 2024.
OPTIONAL ELECTIVES $50 per month
Reputation focus – Crisis communications – planning for, avoiding and dealing with a crisis that can damage your reputation
(These are samples only – training and resources encompass a wide and ever-expanding range of topics)
Reputation focus – Protecting your reputation and managing issues in a digital, social media and activist age
(These are samples only – training and resources encompass a wide and ever-expanding range of topics)
Growth focus – Using social media to achieve your business goals
(These are samples only – training and resources encompass a wide and ever-expanding range of topics)
Growth focus – Building your business profile, image and reputation
(These are samples only – training and resources encompass a wide and ever-expanding range of topics)
Member Dashboard | Member Dashboard
