Join the My PR Partner Schools community

A tailored program exclusively for school:

  • Principals & executive teams
  • Communications & marketing teams
  • Staff who are a part of issues of crisis response
  • Teachers

This impacting professional development program has been designed for busy school professionals, meaning you learn at a time convenient for you. As each month’s content is developed for different team members, your entire team will learn together to create shared language and support each other in high-stakes moments.

Affordable training, resources and PR support that enables your team to:

  • Elevate your school’s brand and image
  • Build enormous trust with your school community including parents and staff
  • Manage negative issues and turn them into opportunities

 

  • Be prepared for and navigate through any major issue or crisis
  • Develop effective communication and media skills
  • Protect your reputation

What you will receive as part of the My PR Partner schools program

Monthly video resource

A 30 to 45 minute monthly powerful and practical training resource, from PR and school-specific experts. Each resource is designed specifically for either executive leadership or marketing and comms teams, and some months include special content for teachers.

Weekly Spotlight email

A brief and easy to read, but highly valuable email exclusively for schools, providing practical training, tips and advice for your executive and communications teams. This features contributions from a variety of My PR Partner expert trainers.

Optional personal support

Two of our levels also include personal PR support from school specialist, CRC Public Relations, ensuring you have assistance when you need it – without PR agency costs. This is valuable for schools that require ongoing support when needed, but not necessarily on a regular basis.

Interactive Q&A

Each month you can ask personalised questions, which will be answered through your member portal. This will be specifically for schools.

Bonus training and resources

Receive bonus resources throughout the year from My PR Partner. This is a combination of video training and written resources, all deigned to help your team communicate more effectively.

Schools-feature video training

Twice each year, My PR Partner sits down for a video chat with a successful school leader, who shares their strategies, thoughts, failures, successes, advice, and challenges. This will inspire your team.

All plans are by annual subscription which can be paid annually or by monthly instalments. Rates exclude GST.

School - Category - MyPRPartner AU

“We have a deep understanding of the challenges schools face, having worked with over 100 schools across Australia for more than 15 years, and developed a specialist crisis communications plans for schools.

“We know the dynamics of the relationship between the school executive, board and community – particularly parents and staff – and have dealt with almost every issue a school can face.

“We are excited to bring you high quality training and resources, along with support when needed, that will assist you and your team at such an affordable cost.

“I hope to welcome you to our community of school leaders.”

The My PR Partner team

About the My PR Partner online schools program

Schools have unique challenges on a regular basis, and your team will be upskilled on how to handle them, and proactively communicate and use PR better. Your journey starts from the first month and builds over time, going deeper as your knowledge increases.

Each month’s training focuses on different team members. Some months are specifically for principals and executive staff while others are for those involved in communications. This allows you to learn together and create a shared culture and language, and means that not everyone needs to view the training every month. Some content even assists teachers as they are a vital – and often overlooked – part of the communications team (they speak to parents and students more than anyone.)

Strategically, your team will learn how to:

  • Adopt a mindset that considers the public relations benefits and ramifications in everything they do
  • Position your school publicly as the school of choice for many prospective parents
  • Continually build trust with your school community – specifically parents and staff.
  • Strengthen relationships with those who matter most to your school, when it’s most challenging to do so
  • Develop communication strategies that resonate emotionally, powerfully connecting you with those you are leading (whether internally and or externally)
  • Deal with allegations and issues in a way that is not only best practice, but that build trust
  • Get ahead of and own the narrative of a major issue or crisis
  • Apply different formulas to effectively develop crisis response strategies over the long-term
  • Develop and integrate your crisis communication program

Hone the skills that enable your team to lead with empathy, and own the narrative of your own story.

My PR Partner is backed by Australia’s leading PR company for independent and faith-based schools, CRC Public Relations

My PR Partner
My PR Partner

CRC Public Relations has developed a crisis communications plan for Christian schools and has assisted many of our member schools across Australia to effectively communicate when issues have arisen.

Vanessa Cheng

Executive officer

Australian Association of Christian Schools

My PR Partner
My PR Partner

We have enjoyed a valued partnership with CRC Public Relations for over a decade, which has been instrumental in maintaining Emmanuel College’s strong reputation within the community.

Dan Brown

Principal

Emmanuel College

My PR Partner
My PR Partner

Occasionally there may be matters impacting one of our fourteen schools which need to be managed sensitively. We have found it prudent to seek advice from CRC Public Relations who help us communicate effectively.

John Lyndon

CEO

Christian Community Ministries

My PR Partner My PR Partner
vanessa-cheng

CRC Public Relations has developed a crisis communications plan for Christian schools and has assisted many of our member schools across Australia to effectively communicate when issues have arisen.

Vanessa Cheng

Executive officer

Australian Association of Christian Schools

Dan Brown

We have enjoyed a valued partnership with CRC Public Relations for over a decade, which has been instrumental in maintaining Emmanuel College’s strong reputation within the community.

Dan Brown

Principal

Emmanuel College

John Lyndon - CEO

Occasionally there may be matters impacting one of our fourteen schools which need to be managed sensitively. We have found it prudent to seek advice from CRC Public Relations who help us communicate effectively.

John Lyndon

CEO

Christian Community Ministries

IF YOU…

  • Play a role in your school’s communication, marketing, issues management or crisis communication needs…
  • Are responsible for dealing with issues that could damage your school’s reputation and therefore require careful navigation….
  • Are a leader or manager looking to strengthen your skills in new and profound ways that meet today’s challenges…
  • Understand the power of effective communication and ongoing professional development…
  • Prioritise people, connection, and leading with emotional integrity over having a sole focus on bottom line and revenue…
  • Have a role in communicating internally, externally, and/or in times of issue and crisis management…

… then the Crisis Ready® course is designed for you.

My PR Partner Schools community

About your schools program trainers

MY_PR_Partner

Lead trainer, Lyall Mercer

Co-founder of My PR Partner and lead strategist for CRC Public Relations, Lyall is nationally and internationally recognised across the fields of corporate public relations, reputation and issues management, and crisis communications. He has worked with independent and faith-based schools for 15 years, spoken at numerous school forums and trained executive teams, boards and school staff in the art of effective communication and reputation management. He works with schools across every Australian state, assisting them to manage issues and protect their reputation.

Lyall intimately understands the dynamics of school community relationships and priorities, and has dealt with every issue a school can possibly face. He believes schools undervalue the vital role communication plays within education and is passionate about the independent school sector.

Specialist trainers

Lyall is joined by a host of experts in school-specific communication and issues, along with successful educators, who are all a part of the ongoing training. This offers your team a wealth of knowledge and expertise across a wide range of communication-focused topics that will help you develop strategies that resonate emotionally, powerfully connecting you with those you are leading, building trust and protecting your school’s valuable reputation.