Our purpose

My PR Partner exists to elevate the level of communication by making the keys to public relations accessible to every business – small or large.

Imagine a world where we treat people with respect, where we encourage instead of tear down, and where we support those in need rather than abandon them.

Our purpose - My PR Partner

Good PR = trust

Trust is essential to business success.

We help businesses and organisations understand public relations better, and communicate in a way that makes a positive difference to others while advancing their own success.

Communicating in a way that is transparent, honest, and caring, with the objectives of empowering and enlightening, earns the trust required for success. It also helps make our society a better place.

Why My PR Partner?

We believe it’s time that every business, not-for-profit organisation, manager, and internal communications staff member had access to high-level, speciality PR training and resources without the high costs.

We understand not everyone can engage a PR agency, so we’ve made PR accessible to all. It’s an Australian first – and probably even a world first!

My PR Partner is part of CRC Public Relations

CRC Public Relations is a corporate PR company which has been serving Australia, New Zealand, and the Pacific region since 2010.

Our senior team have decades of experience across the public relations, crisis communications, journalism, and broadcast media sectors. As well as working alongside leading companies and non-profit organisations on every continent, we’ve advised senior executives, politicians, governments, industry groups, celebrities, and sporting figures. We are trusted to provide strategic advice and hands-on assistance in the areas of corporate communications, media strategy, issues and reputation management, media training, and crisis communications. You can read more about CRC Public Relations HERE.

Meet the executive team behind CRC Public Relations and My PR Partner HERE.

See what our clients say about us

Why My PR Partner?

We believe it’s time that every business, not-for-profit organisation, manager, and internal communications staff member had access to high-level, speciality PR training and resources without the high costs.

We understand not everyone can engage a PR agency, so we’ve made PR accessible to all. It’s an Australian first – and probably even a world first!

My PR Partner is part of CRC Public Relations

Our senior team have decades of experience across the public relations, crisis communications, journalism, and broadcast media sectors. As well as working alongside leading companies and non-profit organisations on every continent, we’ve advised senior executives, politicians, governments, industry groups, celebrities, and sporting figures. We are trusted to provide strategic advice and hands-on assistance in the areas of corporate communications, media strategy, issues and reputation management, media training, and crisis communications. You can read more about CRC Public Relations HERE.

Meet the executive team behind CRC Public Relations and My PR Partner HERE.

See what our clients say about us

The extended My PR Partner team

With decades of experience working across the globe, the CRC Public Relations team has not only called on our associates and partners across PR and business, but has gone wider to find the best experts in every field to be your trainers, presenters and guests.

Growth focus

Trainers and guests from the “Growth” focus include experts from Australia and other parts of the world in the fields of PR, publicity, social media, journalism, and crisis communications. Some are from respected PR agencies and others are leading journalists and communications executives working with major companies.

Reputation focus

Trainers and guests from the “Reputation” focus include experts in the fields of crisis communications, and reputation and issues management, as well as those who specialise in areas of vulnerability and risks that can lead to a reputational crisis, including HR, governance, law, cybersecurity, crisis management, and more.

Mentoring training

Our mentoring videos feature interviews with professionals and leaders across PR and management in fields as diverse as business, charities, politics and sport.

Webinars and events

Speakers at our webinar events and the Crisis Communication Australasia annual summit include leading national and international speakers that will enthral, motivate and teach you important keys.

Our trainers

Every video and audio training session, interview, and mentoring video includes the bios of the trainers and will often include contact details should you wish to seek more information from them directly.

Resources and trainers you’ll receive as part of the 10-day free trial

We thought you’d like to see details of the training you’ll receive as part of our 10-day no-obligation free trial.

Trevor Young - My PR Partner
A PR mindset

PR, content and digital communications strategist, coach, author and speaker Trevor Young was named as one of the ‘heroes of Australian content marketing’ by the Sydney Morning Herald.

Start free trial
Online reviews – Triumph or torture?

International award-winning author and Telstra business award finalist Karl Schwantes helps business owners craft remarkable client experiences, generate 5-Star Google reviews and protect their online reputation. 

Start free trial
Karl Schwantes
Melissa Agnes
Three questions you must ask to effectively communicate through a crisis

A leading global authority on crisis communication, crisis leadership, and brand protection, USA based and best-selling author, Melissa Agnes created the Crisis Ready® Model, internationally recognised as having elevated industry best practice.

Start free trial
Teamwork that brings cohesion, not crisis

An expert in developing people success strategies, Libby Marshall has worked with leading universities across Australia and internationally including Harvard, and understands the reputational risks when teams are not thriving.

Start free trial
Libby Marshall
Lyall Mercer

Welcoming you to the My PR Partner community and introducing and hosting some of our guests, is our head of content, Lyall Mercer, a recognised leader in public relations, reputation management and crisis communications. He has worked with national and international companies and organisations, governments, senior executives, politicians, celebrities and sporting figures across the globe, and trained corporate and non-profit leaders across Australia, the USA and Canada in media and communications.

Start free trial